Within the frame of a corporate-oriented publication, Business Week does a thorough rundown of the oil industry’s new green advertising, giving it more cred than OilWatchdog would, but with loads of skeptic quotes.
Here’s one from John Kenney, who developed BP’s "Beyond Petroleum" campaign (the one that blew up in BP’s face after a deadly 2005 refinery explosion and Arctic oil spills):
"It’s become mere marketing—perhaps it always was—instead of a genuine attempt to engage the public in the debate or a corporate rallying cry to change the paradigm."
And here’s a complete definition of greenwashing